By [http://ezinearticles.com/?expert=Frank_A_Trueblood]Frank A Trueblood
The first thing you need to know is what an auto-responder is and what it does. An auto-responder is like having a personal mail carrier at your beck and call. An auto-responder is simply an online computer program that allows a person to fill it up with pre-written email messages and then have those messages delivered at any time you set the messages to be sent.
Using an auto-responder is very simple and yet it can do some very complicated chores for you. Here is a list of 7 tips you can use when setting up your auto-responder.
1) You can set up an auto-responder to reply to any person who has requested information about your product or service.
2) You can set up your auto-responder to automatically send follow-up emails to people who originally requested information about your product or service.
3) You can set up your auto-responder to send out your pre-written messages, daily, every other day, weekly, monthly or any combination of all these.
4) You can set up your auto-responder to deliver a newsletter.
5) You can use your auto-responder to respond to email queries if you are going to be gone for a week or two or an entire month.
6) Most of all, your auto-responder can quickly and easily build you a list of eager-paying customers who would like to purchase the products or services you have to offer.
7) You can set up your auto-responder to send out special seasonal offers or special event offers or even special sales offers.
Think of your auto-responder as having your own set of grocery coupons. Every Sunday in your local newspaper you see a section of it stuffed fulled of grocery coupons, reminding you of one thing. Come shop with us and you will get 50% off or 2 for 1 or something like that. The stores' main purposes are not to give you the best deals in town but to keep "reminding" you, "Here we are, do not forget about us."
Sometimes it takes a person as many as 7 to 9 times of seeing something before they decide to purchase that item. Without consistently being in front of them with your offer, you are just throwing money out the window. If you send a person to your website and they only see your offer once, chances of making a sale right then is not very likely.
Your auto-responder is a great tool to use for building trust with your prospects and then turning them into good paying customers. To see how a auto-responder works go to: http://whoisdirectory.com and type in a question in the upper right corner where the auto-responder is located.
By Frank A Trueblood - Helping beginners as well as advanced marketers build their online businesses.
Article Source: http://EzineArticles.com/?expert=Frank_A_Trueblood [http://ezinearticles.com/?How-to-Build-a-Good-Quality-Opt-in-List-of-Eager-Paying-Customers-Using-an-Auto-responder---7-Tips!&id=1808831 ]http://EzineArticles.com/?How-to-Build-a-Good-Quality-Opt-in-List-of-Eager-Paying-Customers-Using-an-Auto-responder---7-Tips!&id=1808831
Thursday, March 5, 2009
How to Build a Good Quality Opt-in List of Eager-Paying Customers Using an Auto-responder - 7 Tips!
Subscribe to:
Post Comments (Atom)
List Building With Google Adwords
List Building With Google Adwords
List Building With Google Adwords
By Sean Mize
In order to be fair and complete in writing these articles, I feel like I have to address Google Adwords. I will tell you right up front that I have heard of people using it to build big lists. I have added as many as 50 subscribers a day pretty easy – in fact, I think I could have added 500 subscribers per day if I were willing to spend the money – it was pretty consistent, and conversion rates at the squeeze page were good – I think they were around 50%, and my average click was about 50 cents, so each subscriber cost me $1. Which is fine.
The problem for me is that I could not get them to convert to buyers. They would not open their emails, they would not click through to my web pages. Now, I sent them the exact same emails that I send everyone else, the same subject lines, same schedule, everything.
My opinion is, if you were to do some robust testing you can probably get Adwords to work – other marketers claim that they can do it.
I stopped because I was making too much money on my other avenues of lead generation and wasn’t willing to spend the time to do the testing.
Here’s how you would do it:
1) Decide on about 25 keywords that will be good for your campaign.
2) Create a different category in Google Adwords for each keyword – you have to be able to test each keyword.
3) Create a different squeeze page for each keyword, so that you can track each individual keyword conversion rate at your site. (There is tracking software available online; I cannot recommend any; I track everything by squeeze page conversion rate using my autoresponder, and I track the effectiveness of my campaigns only by the sales they make – that is the only thing that matters, anyway, right?)
4) Use the Google Adwords keyword tool to come up with related keywords for each category you have created.
5) Put a daily limit on your advertising that is equal to 1/10 of your total budget for Adwords advertising. Be prepared to spend it all and have dismal results – if you get sales, great, if not, just be prepared. This way you can advertise for 10 days.
6) Spend at least 30 minutes per day studying the results. Change bid prices, change seo keywords, etc. that are not getting good conversion rates.
7) Begin split testing your email campaigns, starting with open rates. Find out which open rates work well for Adwords subscribers. Once you have that down, start split testing email copy to find out what gets the most click throughs.
If you follow this procedure, and develop a campaign that makes money – gets opens and some sales – I might be willing to pay you for your results – so let me know.
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, 'Your Article Writing and Promotion Guide'
Download it free here: Secrets of Article Promotion
Do you want to learn how to build a big online subscriber list fast? Click here: Secrets of List Building
Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.
Article Source: http://EzineArticles.com/?expert=Sean_Mize
http://EzineArticles.com/?List-Building-With-Google-Adwords&id=431643
No comments:
Post a Comment