By [http://ezinearticles.com/?expert=Richard_Romando]Richard Romando
Email advertising has become a very important part of the marketing mix. Almost every seller has recognized the reach that email advertising has. Every kind of company, from real estate to banks to travel agencies, is using this method to attract customers’ attention.
Advertisements through email have the tendency to irritate the viewers sometimes, because they may clutter the inbox of the recipient. They also take up valuable Internet time and other resources related to it. This is the reason why email advertisements, especially unsolicited messages, have been termed as “spam”. Spam mails are unsolicited messages which are sent to people without their asking for it. The law now bans spam mails.
No company can use a person’s email address to send advertisements if the recipient hasn’t provided the address for the specific purpose of receiving the advertisements. As per The Privacy and Electronic Communications (EC Directive) Regulations Act of 2003, a person shall neither transmit, nor instigate the transmission of, unsolicited communications for the purposes of direct marketing by means of electronic mail unless the recipient of the electronic mail has previously notified the sender that he consents for the time being to such communications being sent by, or at the instigation of, the sender.
However, email advertisements can be sent if: a) the company has obtained the contact details of the recipient of that electronic mail in the course of the sale or negotiations for the sale of a product or service to that recipient; b) the direct marketing is in regards to that company’s similar products and services only; and c) the recipient has been given a simple means of refusing (free of charge except for the costs of the transmission of the refusal) the use of his contact details for the purposes of such direct marketing, at the time that the details were initially collected, and, where he did not initially refuse the use of the details, at the time of each subsequent communication.
One way to get email advertisements across is to send only “opt-in” advertisements. These are also known as permission-based advertising. These can be sent only if the recipient has personally opted to receive the advertisements sometime in the past. This could have been while browsing through the company’s sites or while signing up for some other offer, or while buying some of the company’s products. Companies collect the addresses of the people who have opted to receive the ads from their own sites and databases.
Companies can also obtain the addresses of people who have opted in from some other agencies or broker companies that collect such addresses. These companies have millions of email addresses, with the customers categorized on the basis of the products they are interested in. These are categorized on the basis of topics, demographics, geographical locations and so on. Lists that contain the addresses of interested recipients may be more expensive, but they are more effective.
One major advantage of using opt-in email advertising is that the response rate is likely to be higher, as the customers have requested that information. The response rate is expected to be anywhere from 5% to 15% for opt-in email advertisements, as compared to less than 1% for spam mails and banner ads. Thus, the ROI is also likely to be more. It is also more cost-effective, as the number of emails sent would be limited. There is also no chance of being termed a “spammer”. Another advancement is the use of the double opt-in system for more credibility. By this, the recipient not only solicits the list but also confirms the solicitation through email or any other tool. [http://www.WetPluto.com/Bulk-Email-Advertising.html]Email Advertising provides detailed information on Email Advertising, Email Advertising Campaigns, Email Advertising Ideas, Email Advertising Companies and more. Email Advertising is affiliated with [http://www.i-EmailMarketing.com]Email Marketing Tools.
Article Source: http://EzineArticles.com/?expert=Richard_Romando http://EzineArticles.com/?Opt-In-Email-Advertising&id=222398
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List Building With Google Adwords
List Building With Google Adwords
List Building With Google Adwords
By Sean Mize
In order to be fair and complete in writing these articles, I feel like I have to address Google Adwords. I will tell you right up front that I have heard of people using it to build big lists. I have added as many as 50 subscribers a day pretty easy – in fact, I think I could have added 500 subscribers per day if I were willing to spend the money – it was pretty consistent, and conversion rates at the squeeze page were good – I think they were around 50%, and my average click was about 50 cents, so each subscriber cost me $1. Which is fine.
The problem for me is that I could not get them to convert to buyers. They would not open their emails, they would not click through to my web pages. Now, I sent them the exact same emails that I send everyone else, the same subject lines, same schedule, everything.
My opinion is, if you were to do some robust testing you can probably get Adwords to work – other marketers claim that they can do it.
I stopped because I was making too much money on my other avenues of lead generation and wasn’t willing to spend the time to do the testing.
Here’s how you would do it:
1) Decide on about 25 keywords that will be good for your campaign.
2) Create a different category in Google Adwords for each keyword – you have to be able to test each keyword.
3) Create a different squeeze page for each keyword, so that you can track each individual keyword conversion rate at your site. (There is tracking software available online; I cannot recommend any; I track everything by squeeze page conversion rate using my autoresponder, and I track the effectiveness of my campaigns only by the sales they make – that is the only thing that matters, anyway, right?)
4) Use the Google Adwords keyword tool to come up with related keywords for each category you have created.
5) Put a daily limit on your advertising that is equal to 1/10 of your total budget for Adwords advertising. Be prepared to spend it all and have dismal results – if you get sales, great, if not, just be prepared. This way you can advertise for 10 days.
6) Spend at least 30 minutes per day studying the results. Change bid prices, change seo keywords, etc. that are not getting good conversion rates.
7) Begin split testing your email campaigns, starting with open rates. Find out which open rates work well for Adwords subscribers. Once you have that down, start split testing email copy to find out what gets the most click throughs.
If you follow this procedure, and develop a campaign that makes money – gets opens and some sales – I might be willing to pay you for your results – so let me know.
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, 'Your Article Writing and Promotion Guide'
Download it free here: Secrets of Article Promotion
Do you want to learn how to build a big online subscriber list fast? Click here: Secrets of List Building
Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.
Article Source: http://EzineArticles.com/?expert=Sean_Mize
http://EzineArticles.com/?List-Building-With-Google-Adwords&id=431643
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