How to Build Your List With Google AdWords
By [http://ezinearticles.com/?expert=Lorna_H._Findlay]Lorna H. Findlay
I have some disturbing news for you - if you don't collect the email addresses of people then you are losing out on a whole boatload of extra revenue!
With the internet it is now easier and cheaper than ever before to keep in touch with people using email, it can even all be automated using autoresponders so you can set up emails and they are sent out automatically to everyone who joins up!
But still people avoid it, I understand, it is scary to stop going straight for the sale, but it can be so much more profitable in the long run. Research suggests that it can take someone being exposed to something 7 times before they will consider buying it. If you just direct them to you website once you only get one chance.
Once you have them on an email list you can email them useful information to build a relationship with them, you can send them special offers, you can send them alternative products, digital catalogues, videos - you name it! That means that instead of maybe selling them one product, you are maybe selling them a load of products instead!
But here is the only secret that really matters when it comes to building a list using AdWords - you have to 'sell' the sign up!
Sure it is 10 times easier to get someone to sign up to a free newsletter etc than it is actually commit to buy something, but you still need to sell that free newsletter just as hard as a product you want money for.
Why?
Because people are getting jaded online, they don't want spam so they hold their email address close to their chest, they won't let just ANYONE have it. That is until they see something they want, then they hand it over with a huge smile on their face and their thanks for all the cool stuff you are sending them.
So what can you offer visitors to get them on your list? You need to decide that first or you are sunk before you start.
Videos are a great medium that has really taken off online - can you offer videos? If you sell kitchen utensils can you offer a series of cooking videos for them?
If you sell a digital book on how to train dogs can you give them cute dog videos or some sample clips on how to cure one problem they may have.
Make it desirable! Make it seem to be worth a lot, hell it should be worth a lot! This is getting your digital foot in the door to get permission to sell them more stuff. Make it good or you'll crash and burn.
Once you have that done you need to decide how to reach these people. Advertising to get people on your list is different to advertising products. Take our toaster example before - can you really get those people onto a list, I know I said it would be more profitable, but they are just not that targeted, they want a toaster and that's it.
You see if you are building a list using AdWords you need to concentrate on just getting that person to sign up your list. You can't have a page with both your product on and the sign up area for your list, give people multiple options and they'll often take none.
So we have to choose one or the other, for toasters I'd go for the sale, THEN on the page they go to that thanks them for their purchase I'd put the sign up for your list and offer something cool. They have just made a purchase, they are no longer worried about where to get a toaster from, they are happier, they now have time to look at the videos you are offering etc. Plus you know you are getting someone who is willing to spend money!
For the dog training videos you can go straight for the sign up - advertise on dog training keywords and offer 1 set of videos teaching their dog how to stop barking. People click through, like what they see (hopefully) and sign up to your list, you then get to sell them the rest of the videos, dog toys, dog training aids etc etc!
I have heard of people getting up to 70% of the visitors to their site to opt-in to a list, so that sure beats the 1% conversion rate you might get for purchases, but again the key is to test, test how much money you make going for straight sales and getting them onto your list afterwards, test how much money you make getting them on your list first and going for the sales afterwards, and then keep the winner!
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List Building With Google Adwords
List Building With Google Adwords
List Building With Google Adwords
By Sean Mize
In order to be fair and complete in writing these articles, I feel like I have to address Google Adwords. I will tell you right up front that I have heard of people using it to build big lists. I have added as many as 50 subscribers a day pretty easy – in fact, I think I could have added 500 subscribers per day if I were willing to spend the money – it was pretty consistent, and conversion rates at the squeeze page were good – I think they were around 50%, and my average click was about 50 cents, so each subscriber cost me $1. Which is fine.
The problem for me is that I could not get them to convert to buyers. They would not open their emails, they would not click through to my web pages. Now, I sent them the exact same emails that I send everyone else, the same subject lines, same schedule, everything.
My opinion is, if you were to do some robust testing you can probably get Adwords to work – other marketers claim that they can do it.
I stopped because I was making too much money on my other avenues of lead generation and wasn’t willing to spend the time to do the testing.
Here’s how you would do it:
1) Decide on about 25 keywords that will be good for your campaign.
2) Create a different category in Google Adwords for each keyword – you have to be able to test each keyword.
3) Create a different squeeze page for each keyword, so that you can track each individual keyword conversion rate at your site. (There is tracking software available online; I cannot recommend any; I track everything by squeeze page conversion rate using my autoresponder, and I track the effectiveness of my campaigns only by the sales they make – that is the only thing that matters, anyway, right?)
4) Use the Google Adwords keyword tool to come up with related keywords for each category you have created.
5) Put a daily limit on your advertising that is equal to 1/10 of your total budget for Adwords advertising. Be prepared to spend it all and have dismal results – if you get sales, great, if not, just be prepared. This way you can advertise for 10 days.
6) Spend at least 30 minutes per day studying the results. Change bid prices, change seo keywords, etc. that are not getting good conversion rates.
7) Begin split testing your email campaigns, starting with open rates. Find out which open rates work well for Adwords subscribers. Once you have that down, start split testing email copy to find out what gets the most click throughs.
If you follow this procedure, and develop a campaign that makes money – gets opens and some sales – I might be willing to pay you for your results – so let me know.
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, 'Your Article Writing and Promotion Guide'
Download it free here: Secrets of Article Promotion
Do you want to learn how to build a big online subscriber list fast? Click here: Secrets of List Building
Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.
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http://EzineArticles.com/?List-Building-With-Google-Adwords&id=431643
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